Igor Elovikov (Creative Director, Playrix): Yes, I believe so. Om: Do you believe it generates more value and engagement for your players, do you see this appealing to existing match 3 game players used to a saga map? “What they like is that the progress in the game is different from in the dozens of other match-3 titles.”_ Usually they say the game does differ, but in a positive way. We definitely haven’t had any negative feedback, players haven’t told us that it bothers them, or that it gets in the way. Igor Elovikov (Creative Director, Playrix): Well, I can’t say for sure. Om: What is the feedback you get from your players? Do they find the decorative/light base building engaging compared to just match 3 mechanics? In simpler words, we put more effort in the dialogue and animation of the fish in Fishdom and in storyline development in Gardenscapes, rather than in designing complex mechanics. “What I mean is that we tried to make the user experience as simple as possible (when it comes to building and constructing) and concentrate more on emotions”_ Igor Elovikov (Creative Director, Playrix): I guess the key things here are simplicity, and emotional appeal. Om: What precautions or change in design if any, did you have to make to ensure these base building mechanics were not too overwhelming for casual players? Igor Elovikov (Creative Director, Playrix): We just relied on our previous experience with casual downloadable games.

Om: Was the decision to add a light base building loop made consciously or found to work through trial and error? “Actually, those two games inspired us when we created Fishdom, and then Gardenscapes, so what you see in our mobile games now is something that was actually tried and tested a long time ago.”_ In Tropix it was an island, while in Cradle of Rome it was a whole village.

Both games were released in 2007 (over 10 years ago!) and had a lot in common - players had to beat match-3 levels to earn currency and resources, which were needed in order to construct something. One of the pioneers in that were Tropix: and Cradle of Rome. Companies wanted to stand out which led them to try blending genres. Back then no one was even thinking about free-to-play mechanics and the market was saturated with lots of similar products. Igor Elovikov (Creative Director, Playrix): The roots of that decision date back to the times of casual downloadable games. Om: Why did you choose to move away from a Saga Map? What led the team to break away from this established cardinal rule of the Match 3 genre?

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